Why conferences are a great and effective PR platform

Geschrieben von Judith Huss

A very important part of our PR programmes for clients especially in the b2b sectors are trade and industry conferences.

 

These are the top 3 reasons

  1.  By placing a speaker at an industry related conference brand awareness and reputation are uplifted in the clients core  target audiences.
  2.  Conferences and trade shows are typcially attended by key journalists and therefore offer an opportunity to set up client meetings very effectively at one spot - this is especially relevant in the widely spread media landscape of Germany
  3.  The increasing tendency of trade media  to conduct  video interviews  opens up the opportunity for immediate coverage and a high visibility