A very important part of our PR programmes for clients especially in the b2b sectors are trade and industry conferences.
These are the top 3 reasons
- By placing a speaker at an industry related conference brand awareness and reputation are uplifted in the clients core target audiences.
- Conferences and trade shows are typcially attended by key journalists and therefore offer an opportunity to set up client meetings very effectively at one spot - this is especially relevant in the widely spread media landscape of Germany
- The increasing tendency of trade media to conduct video interviews opens up the opportunity for immediate coverage and a high visibility