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10 insights from my PR work for clients in 2023
1. never really assume that clients know how PR works and what commitment it requires from the company to be successful.
2. start every collaboration with a brief outline of what PR can and cannot do
3. strictly define the PR messages and the PR target groups for and with the client at the beginning of a PR campaign, even if it is assumed that these are clear.
4. tailor pitches and topic offers more precisely than ever to the target medium and listen carefully to what the journalist needs and what not.
5. well-written content with real value for the target audience without marketing blah-blah is an extremely important PR tool, even in times of AI.
6. cultivate journalist contacts more intensively than ever and always treat journalists with great respect, even against the client if necessary.
7. face-to-face meetings and phone calls, rather than emails or other messaging tools, make all the difference when it comes to maintaining relationships, even in 2023.
8. earned media will stand out more than ever as a top achievement in the vast array of native advertising, advertorials and other bought publications.
9 PR is and will remain an indispensable element of reputation building for companies and organisations.
10. good, precise PR work will certainly not be superfluous in 2024, but will be more necessary than ever.
Always stay well informed with PR-relevant blogs
Did you know that conferences are a great platform for your PR work? Or do you know how to contact journalists and bloggers in order to win them over to your project? All important and exciting information about PR concepts or PR work can be found in our blog.
10 insights from my PR work for clients in 2023
1. never really assume that clients know how PR works and what commitment it requires from the company to be successful.
2. start every collaboration with a brief outline of what PR can and cannot do
3. strictly define the PR messages and the PR target groups for and with the client at the beginning of a PR campaign, even if it is assumed that these are clear.
1, Know the title and the journalist you are approaching (read his latest stories,and you will find out whether this title/journalist is relevant at all for your pitch).
2,Respect the interests of the journalist.
3, Be knowledgeable about the subject matter or story you are pitching,when you make that call.
4, Be exact in delivering input and meeting deadlines.
5, Don´t bother with non-relevant content.
6,Accept a no -but try next time, if you obeyed above 5 rules.
Why conferences are a great and effective PR platform
A very important part of our PR programmes for clients especially in the b2b sectors are trade and industry conferences.
Miranda Holt, External Partners Lead, at our client BBC Global News
explains how the BBC is driving its 50:50 initiative in an interview with media trade publication Horizont.
How to contact journalists and bloggers in a targeted manner
These days there was a lively discussion in a Facebook specialist group with experts in digital media. The question was asked how a blogger should deal with the many and annoying offers and inquiries regarding completely absurd and irrelevant topics / product placement from PR agencies.
PR concept without a briefing does not work at all
From everyday PR agency work: PR concept without briefing, where can you get something like that?
Recently I was annoyed. I didn't win a customer. That is not a problem in itself, but the reason and the type of rejection made me feel angry. Review: First there was a short but very pleasant phone call with the company boss who came up to me. Then due to scheduling problems on both sides, a personal interview only after weeks. From my point of view, it was about tapping the chemistry off. After all, I am a seasoned consultant and my specialist colleague who accompanied me to the appointment can look back on many years of professional experience. The company that was looking for PR: a startup with management not older than 30.
Clipping of the week
Data-driven PR initiatives get even small companies coverage at exactly their target media - as this example for a sme technology client of us shows
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